We teamed up for another one with our friends at BNS in NY. Verizon was launching their 5G network and our goal was to create a campaign that differentiated itself from Verizon’s previous type-driven work. Core to the launch of 5G are the speed of the network, the exclusive partnership with Apple, and the access to premium content. To articulate these principles, we established a modular design system using kinetic type, the outline of the iPhone, and stylized 3D elements.

Credits:
DIA Studio
Brand New School

Year:
2020