Our friends at Pinterest came to us looking to extend and elevate their identity system through motion. Pinterest had an extensive visual system and foundational elements, but it was difficult for internal teams and external partners to create consistent and purposeful work.

We took a step back and established a signature motion behavior that could be implemented across all assets from expressive to supportive and minimal to maximal. We were inspired by physics and how people interact with the product. We referenced the tactile feel of pins on cork, collaging, and idea organization.

Ultimately, we provided Pinterest with a motion identity system and corresponding motion toolkits that empower teams, with generative and adaptable templates, and simplifies creative oversight. 

Credits:
DIA Studio

Year:
2022