We created a campaign identity for IBM, in partnership with their agency Eightbar, launched at the 2024 AWS Summit in Las Vegas. At its core was a bespoke variable typography system that flexed seamlessly across formats, paired with custom gradient colors blending the IBM and AWS palettes. Built as a modular toolkit, the system used repeated graphic transitions and pattern work, with every element anchored in the central idea of scale, designed to live beyond the event itself.

Credits:
Eightbar – Ogilvy
DIA Studio
Antonin Waterkeyn
Romain Loubersanes

Year:
2024