After a year-long collaboration with our friends at Flodesk, we launched a full rebrand for one of the most customer-loved small business products. Together we defined a design strategy, which informed a custom typeface (both Sans and Serif), comprehensive motion system, product art direction, and product integration.

The new Flodesk identity embodies the warmth of their community and the rigor of their intuitive platform in an uncluttered and confident way. The design system is activated across every brand touchpoint, from the marketing site to brand communications, all the way back to where their members interact with it the most – the product – creating a thoughtful and resolute brand identity.

For more info on the rebrand: flodesk.com/brand

Credits:
DIA Studio
Optimo Type Foundry – François Rappo
Flodesk Brand Team

Year:
2023