The team at Le Signe in Chaumont, France commissioned us to create the identity system for the biennale internationale de design graphique 2021, titled Viral. How do we genuinely illustrate Viral in design? By relinquishing manual control and letting a system generate the unexpected. We developed a custom tool that uses memes and kinetic type to create a feeling of viral. The use of technology allows us to curate and select iterations that would be impossible to create by human craftsmanship.

Credits:
DIA Studio
Giliane Cachin – Editorial Design
© Nicolas Waltefaugle – Case Study Photography

Year:
2021