Generative identity system for Adidas Flagship stores launched in London. The content was programmed across the day so there were no repeats in a store visit and customers were met with fresh visuals. The system lives in both motion and static signage and is being implemented across their flagship stores worldwide.

Credits:
DIA Studio – Identity Design & Motion
FIELD – Generative CMS
Stink – Content Capture
Adam Luszniak – Case Study Photography

Year:
2019