Promise Financial is a new type of lender focused exclusively on improving the way people pay for their weddings. The NY based start-up needed very specific positioning and a brand that can evolve with them.
The identity needed to feel sophisticated and credible. A monogram, which signifies a special union and importance, was the perfect mark. The logo type is confident and grounds the subtle flourish in the mark. We primarily used a formal black and white palette with punchy accent colors. Custom illustrations and patterns create a unique and flexible texture.
Within a year Promise Financial has surpassed $5 million in funded loans and have partnered with over 50 wedding businesses. In addition to lending, they offer planning support and original content. The library of brand assets allow the brand to evolve while creating a consistent on and offline presence.