Profile

We are a New York City based strategic brand consultancy, design studio and production company. Through the marriage of strong conceptual thinking, rigorous attention to detail and versatile production techniques we create timeless and effective work.



Capabilites

Branding
Brand Marks
Identity Systems
Brand Development
Brand Guidelines
Strategy
Naming
Copywriting
Creative Direction
Art Direction

Motion
Live Action
Visual Effects
2D & 3D Animation
Editorial
Storyboarding
Commercials
Film Titles
Promos
Episodic Packages

Digital
Website Design
App Design
Icons
User Experience

Audio
Mnemonics
Original Music
Sound Design
Musical Direction

Collateral
Retail
Packaging
Books & Publications
Annual Reports
Stationery
Posters

Environments
Wayfinding
Signage
Exhibitions
Interior Design



People

Mitchell Paone
Principal & Creative Director
LinkedIn Profile
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Mitch is an awarding winning creative director with a broad range of experience in branding, design, advertising, commercial direction and music direction. He combines his expertise into a holistic process that allows brands to reach their potential in a clear, succinct vision. His unique array of experience provides him a rare point of view that is unfounded among the industry.

Mitch has created innovative work for large and small brands including Google, Nissan, Nokia, Viacom, Nike, and many more. His work has been recognized by The Art Directors Club, AIGA, OneShow and Type Directors Club. He has also been featured in a wide range of design and creative publications and is a regular lecturer at creative conferences and universities.

Beyond his commercial career, Mitch is the pianist and bandleader of the jazz-fusion group Non-Static as well as an exhibiting fine artist

Meg Donohoe
Managing Partner
LinkedIn Profile
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Meg’s unique experience gives her a comprehensive understanding of the creative process and the business behind it.  She embraces any challenge with clarity, commitment and a smile.

She began her career at Deutsch New York in account management. Meg left Deutsch and followed her creative aspirations to study graphic design at The School of Visual Arts.  After SVA, Meg managed teams in San Francisco, New York and Chicago. She has led a diverse range of projects for clients such as AT&T, IFC, HBO, GE, HSBC, Zipcar, DirecTV, Revlon and Kraft.  With a background in both design and management, Meg shepherds DIA with equal attention on her client’s businesses and creative goals.



Recognition

Publications
Computer Arts Branding Annual 2014
Graphis Poster Annual, 2013
UC Quarterly Q4, Under Consideration, 2013
Los Logos 6, Die Gestalten Verlag, 2012
Los Logos 5, Die Gestalten Verlag, 2010
Los Logos 4, Die Gestalten Verlag, 2008
Tres Logos, Die Gestalten Verlag, 2006
Dos Logos, Die Gestalten Verlag, 2004
Play Loud, Die Gestalten Verlag, 2006
Flashback, Victionary, 2009
IdN v16n6: The Color Issue, 2010
Twenty120 “In The Age of Opulence”, IdN, 2010
Twenty120 “Truth vs Deception”, IdN, 2009
Good Magazine “The New Orleans Issue”, 2010

Awards
Brand New Awards, Judges Pick 2013
Brand Impact Awards, Finalist 2013
Graphis Poster Annual Silver, 2012
Art Directors Club Young Guns 8, 2010
One Club Design, Finalist, 2011
Inspire Conference 08 “Best Typography” 2008
Motionographer “Cream of the Crop”, 2007-2010

Lectures
ADC Young Guns Lecture, 2013
School of Visual Arts, Guest Lecturer, 2008-2013
AIGA New Orleans, Guest Lecturer, 2009

Exhibitions
Art Directors Club Young Gun X Kick-Off, NY, NY. 2012
Art Directors Club Young Guns 8, NY, NY. 2010
Pause Fest, Melbourne, Australia, 2011
Post Family Gallery, Chicago, IL. 2009
Canary Projects, New Orleans, LA. 2008

Jury
Art Directors Club Young Guns 12, 2014



Studio