Primary is a co-working space that blends health and wellness into the workplace. We created a sophisticated but approachable identity that resonates with their health-conscious and savvy entrepreneur audience. The Primary identity is based on specific color psychology. We developed a generative based platform that creates unique logos depending on desired moods or time of day. The identity is a living and breathing experience that can evolve and shape each specific space.

Credits:
DIA Studio

Year:
2015