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PORTER & PLOT

CHALLENGE

Online wine and spirits retailer Club W was looking to launch a series of high end wines from both France and the US. The identity needed to live across different price points and have a unique point of view. 

APPROACH

We were inspired by old port bottles and packing labels. This lead us to create an aesthetic that relates to the brand name in subtle way. At the same time, we wanted to ensure the design felt premium and modern. We employed the beautiful Pitch typeface and created a simple set of icons relating to the wine making process.

OUTCOME

Porter & Plot is one of the most successful brands on the Club W site and they continue to launch different varietales. 

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