P

THE CHIA CO – POOLSIDE

Our wonderful clients at the Chia Co were in need of event branding for their first ever summer party in New York.  Poolside, a pool party hosted at the McCarren Hotel & Pool in Brooklyn, called for something hip.  We were inspired by the Chia Co’s Australian roots and their stylish audience. We chose a retro typeface, treated photography and a vibrant color palette.  We also wanted to mimic the way pool water looks from above, so we laid out the type in a whimsical way.

P
P
P
P
P
P
P