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LIFE OR DEATH
| Life or Death, a full-service public relations and management firm, came to us looking for a refresh. With foundations in representing musicians, they’ve since expanded into fashion, art, and writing. Our goal was to create an artistic and fashionable identity while honoring their hip hop roots. |
| The logo mark or “tag” is a combination of both a heart rate monitor and a sound wave. The wave and flat line represent both Life/Music and Death/Silence. Additionally, the mark was designed be like a graf tag, so it can be rendered in infinite ways with a marker or brush. |
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