Since opening their first location in West Hollywood, LaserAway has been a leader in laser removal and aesthetics. Realizing their company had begun to also focus on beauty related procedures the team at LaserAway came to us to reposition and overhaul their entire brand.
We discovered LaserAway’s primary demographic are affluent tech savvy women ranging from their mid twenties into their forties. We created a clean design aesthetic that communicates through simple typography and a modern feminine color palette embodying the medical aspect or their service while also feeling premium and fashionable. The customized knocked out “A” subtlety references their removal services.
LaserAway had 14 locations throughout southern California before the rebrand. As of early 2016 they are up to 21 locations. Their business has nearly doubled in size in two years and has expanded into northern California, Arizona and Nevada.