GIDI is a chatbot that uses natural language processing technology to have a conversation and help users select the right gifts for their friends, family or co-workers.
        We created a simple typographic animated identity turning the I of the logotype into a waving ribbon. The angle and colors inform the secondary graphic language, which is best expressed within the marketing touchpoints. The straight and slanted typography give a very energetic, or giddy, expression that tie back into the angle of the ribbon. Overall the identity conceptually relates to gifting while feeling “alive” through kinetic type.