Alysha Light, the founder of Flight, came to us looking to polish and update the identity for her PR firm. She wanted to feel more credible and refined, while maintaining her personality and warmth.
The custom logo type created by 2 stroke type references the condensation trials left in the sky by airplanes. The color palette and gradient utilized on the website site mimic the sky and its elements.
Alysha’s current and potential clients are now met with a brand that embodies her personality and professionalism. The elements work across different platforms creating consistency and visibility.