Rick Malwitz, of Malwitz Custom Surfboards, came to us to brand his new venture Fin Collective. Fin Collective celebrates surf focused artists and photographers through a limited run of custom fins. We created a minimal look with a nod to the SoCal surf culture. If you’re in NY, check out Rick’s boards at Saturdays Surf NYC on Crosby Street.
Categories & Credits
Client: Malwitz Surfboards
Creative Director: Mitchell Paone
Project Manager: Meg Donohoe