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Fin Collective

Malwitz Custom Surfboards began in 2004 from a dusty basement in landlocked Philadelphia. After establishing a loyal following, owner and designer, Rick Malwitz came to us to brand his new venture Fin Collective.  Fin Collective celebrates surf focused artists and photographers through a limited run of custom fins.  We created a minimal look with a nod to the SoCal surf culture.  If you’re in NY, check out Rick’s boards at Saturdays Surf NYC on Crosby Street.



Categories & Credits

Categories:
Branding
Identity
Logo
Packaging
Print
Typography

Client: Malwitz Surfboards
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Creative Director: Mitchell Paone
Project Manager: Meg Donohoe