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CHASE MACKENNA

CHALLENGE

Chase Mackenna is a New York-based interior design firm that was founded with a single mission in mind: to make the interior design process as simple and seamless as possible while creating beautiful and inviting spaces. Owner and founder, Cheryl Chase Mackenna, came to us looking to rebrand. She wanted a fresh look that would appealed to both male and female clients. 

APPROACH

Our goal was to create a clean confident identity with a feminine touch. We chose a typeface that enabled us to set the logo type in a unique way, which stacks perfectly together referencing the use of space and placement in interior design. It also provides a confident flourish that echoes the firms aesthetic. Cheryl and her team create inviting spaces through use of fabrics and materials, so we utilized premium papers and printing techniques to reflect their creative process.

OUTCOME

About a year after the rebrand Cheryl expanded her business to include staging. She partners with the top realtors in New York to transform empty spaces and get them sold. We’ve provide her with a consistent brand voice and identity as she evolves and grows.  

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