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Black Jack

The EMM Group’s Wine Director, Peter Mastrogiovanni, reached out to us to create the identity, logo and inaugural label for his new wine venture Black Jack. We took a very reductive approach to the design by combining red and black with a modern typeface. Without wanting to use any playing card iconography, we simply called out the letters “A” and “J” to nod to a perfect blackjack hand. We also flipped “Jack” upside down to reference the classic playing card design.



Categories & Credits

Categories:
Branding
Identity
Logo
Packaging
Typography

Client: Peter Mastrogiovanni
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Creative Director: Mitchell Paone
Project Manager: Meg Donohoe